This! Absolutely. This is also exactly what happens also with all the so to called fakes / fake news / deep fakes. They aren’t actually “fake” anymore seconds after they are pushed, published or constructed. They become part of our reality. An alternate, altered reality of informational noise. They may not exist in the ontological meaning, and yet they are. And they *are* in more intense way than anything *existing*. They become part of our social ecosystem.